Professional background

My care­er star­ted in 1991 at SINUS Insti­tu­te in Hei­del­berg. I sub­se­quent­ly work­ed for many years as Rese­arch Direc­tor with Impul­se For­schungs­ge­sell­schaft für Mar­ke­ting und Orga­ni­sa­ti­on mbH.
Bes­i­des being respon­si­ble for the rese­arch con­tent of lar­ge-sca­le natio­nal and inter­na­tio­nal pro­jects, my focus here was on deve­lo­ping human resour­ces and coa­ching (inter­nal + exter­nal participants).

Professional leanings

Despi­te what feels like 10,000 inter­views and focus group mode­ra­ti­ons over the cour­se of my care­er, human com­mu­ni­ca­ti­on in all its facets is still what fasci­na­tes me most.
I’m tal­king here about app­ly­ing explo­ra­ti­ve and crea­ti­ve methods within the frame­work of mar­ket and social research.

• Deve­lo­ping methods and adap­ting them to the spe­ci­fic needs of dif­fe­rent countries
• Coa­ching at natio­nal + inter­na­tio­nal level
• Giving com­mu­ni­ca­ti­on semi­nars + indi­vi­du­al training

Professional background

I star­ted my care­er as a free­lan­cer 1992 with SINUS Insti­tu­te in Hei­del­berg. This was fol­lo­wed by 20 years with Impul­se For­schungs­ge­sell­schaft für Mar­ke­ting und Orga­ni­sa­ti­on mbH in Hei­del­berg , whe­re I was respon­si­ble for the smooth run­ning of stu­dies plan­ned by the Rese­arch Mana­gers. This equip­ped me with a wealth of expe­ri­ence in all are­as of mar­ket and social research.

Professional leanings

• Digi­tal media
• Every aspect of mixed methods rese­arch (quantitative/qualitative), sta­tic and dyna­mic (pro­duct) cli­nics, and the report­ing and pre­sen­ta­ti­on of results.

Professional background

After start­ing my care­er at Sinus Insti­tu­te in the late 80s, I beca­me a foun­ding mem­ber and mana­ging part­ner of Impul­se Insti­tu­te in Heidelberg.

Professional leanings

• Work focus and area of par­ti­cu­lar pre­fe­rence: hea­ding up natio­nal and inter­na­tio­nal mar­ket rese­arch and con­sul­tancy pro­jects in the auto­mo­ti­ve sector
• Deve­lo­ping inno­va­ti­ve rese­arch approa­ches and adap­ting them to evol­ving markets
• Orga­ni­s­ing com­plex stu­dies that invol­ve mul­ti­ple count­ries the world over
• Pro­vi­ding com­pre­hen­si­ve con­sul­ting for cli­ents from the inter­na­tio­nal auto­mo­bi­le industry

Professional background

Through my bache­lor stu­dies in the area of appli­ed modern lan­guages, with the core aca­de­mic class being mar­ke­ting, I found my way working in mar­ket and social rese­arch as a free­lan­cer in 2006. My core are­as were clas­si­cal in depth psy­cho­lo­gi­cal inter­views, their ana­ly­sis, as well as inter­na­tio­nal pro­jects using up-to-date com­mu­ni­ca­ti­on methods.

Education / academic background

In the cour­se of my stu­dies I‘ve spent seve­ral years abroad at the uni­ver­si­ty Aix-Mar­seil­le and the Nor­th­um­bria Uni­ver­si­ty in New­cast­le upon Tyne. In both sta­ti­ons I pro­fi­ted from my lin­gu­i­stic pro­fi­ci­en­cy (Eng­lish – second mother ton­gue, French – busi­ness flu­ent). Sub­se­quent to my bache­lor degrees I com­ple­men­ted my edu­ca­ti­on with an MBA in Logi­stics Manage­ment & Cosulting.

Professional leanings

• Digi­tal Media and their inte­gra­ti­on in cur­rent busi­ness- and rese­arch framework
• One of my cha­rac­ter traits is to be in con­stant quest of new chal­lenges. Fin­ding solu­ti­ons using crea­ti­ve 'out­side the box' approa­ches fasci­na­tes me.